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Hospitality Marketing Blog

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Is Facebook Still Relevant In 2021?

June 16, 2021 / Jessica Spork  >

Some people may say that Facebook’s heyday is over and look, we’re not going to beat around the bush. Facebook isn't as hyped as it was when it first launched but it’s certainly not dead. In fact, in the last year the platform has shown great relevancy for marketers and we’ve listed 5 reasons why businesses should still use Facebook.

Why Your Venue Needs Updated Content

May 25, 2021 / Hollie Wornes  >

We’ve all heard the well-known expression “you eat with your eyes first” and this is certainly true. When something is visually appealing of course you are more inclined to order it. But our team here at SDS have done some research and have found that the old expression is a bit outdated.

Will Apple's New iOS 14.5 Affect Your Hospitality Business?

May 7, 2021 / Hollie Wornes  >

Over the past week, you may have been asked by your Apple device to update to the latest version of iOS 14.5. For social media giants like Facebook and Instagram as well as the majority of business owners, this particular update has been something they’ve feared for months – if not years.

How to Write Effective Copy for Instagram and Facebook

April 27, 2021 / Hollie Wornes  >

At some point, I’m sure you’ve found yourself in the position where you’ve taken the perfect Instagram shot, you’re ready to upload it but have absolutely no idea what to write in the copy, (AKA caption.) So, you’ve gone and selected a simple emoji or two…

Instagram Insights Explained

April 14, 2021 / Tom McParlane  >

Instagram Insights can be a bit overwhelming if you're looking at them for the very first time. There's plenty to unpack and learn about your profile - that's if you're looking in the right place of course. 

Social Media Marketing Terms for Beginners

April 9, 2021 / Hollie Wornes  >

We all know the world of social media can be extremely overwhelming. To make matters worse, it decided to start speaking in its own digital language. A language full of words that have double meanings and acronyms across multiple platforms!

Content Trends of 2021

March 10, 2021 / Judy Seto  >

We all know how rapidly social media trends come and go, so let's delve right in to the top trends of the moment.