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Hospitality Marketing Blog

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2021 Social Media Image Sizes

January 5, 2021 / Maddie Wilson  >

This updated article for 2021 gives you the inside scoop on the best dimensions to follow when making posts on Instagram and Facebook. Includes a free downloadable all-in-one guide, so you can refer back to it quickly while designing!

SDS x The PR Pod: Instagram vs Facebook

November 30, 2020 / Judy Seto  >

Naomi Ross from Sydney Design Social sits down with Brooke Burns of The PR Pod to discuss Instagram vs Facebook. How do they differ from each other, and which is better for your business? Tune in to this podcast episode to find out more!

Instagram Trends for 2021

November 9, 2020 / Tom McParlane  >

While a New Year won't solve a pandemic, it should be a time to reflect on how as a society we've adapted to a new way of life.

Design Asset Checklist for Events

November 4, 2020 / Maddie Wilson  >

You've put so much work into planning an amazing event - time to let people know about it! We've compiled a list of effective design assets to include when announcing your big event, including a free downloadable, interactive checklist!

Instagram Alt Text for SEO

October 13, 2020 / Judy Seto  >

Want to reach a wider audience on Instagram? Delve into Instagram's alt text feature and how it can increase your content's discoverability and accessibility. 

The QR Code Comeback

September 8, 2020 / Judy Seto  >

Think QR codes are dead? Think again. The 'quick response' code has well and truly resurrected. Here's a look into how the QR code is being used in the world of hospitality & social media. 

Intro to Instagram Reels

August 25, 2020 / Jessica Spork  >

A few weeks ago, Instagram rolled out its latest feature - Instagram Reels. They are a way to create short-form video content very similar to TikTok videos. It comes as no surprise that Instagram is trying to mimic TikTok as the app has surged in popularity over the last year (it had the most downloads for any app ever in a quarter in Q1 this year), likely impacting peoples’ behaviour on Instagram.