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Hospitality Marketing Blog

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SDS x The PR Pod: Instagram vs Facebook

November 30, 2020 / Judy Seto  >

Naomi Ross from Sydney Design Social sits down with Brooke Burns of The PR Pod to discuss Instagram vs Facebook. How do they differ from each other, and which is better for your business? Tune in to this podcast episode to find out more!

Design Asset Checklist for Events

November 4, 2020 / Maddie Wilson  >

You've put so much work into planning an amazing event - time to let people know about it! We've compiled a list of effective design assets to include when announcing your big event, including a free downloadable, interactive checklist!

5 Reasons to Use Facebook Custom Audiences

October 29, 2020 / Jessica Spork  >

Facebook advertising can get you incredible results if done correctly and your targeting is what will decide if you're successful or not. To avoid wasting both time and money, you want to ensure that you’re targeting people that are interested in your offering and likely to bring you business. 

How To Improve Your Facebook Ads Through Better Targeting

October 6, 2020 / Tom McParlane  >

You've probably experienced some form of Facebook Advertising, either at it's best or worst. Sometimes, Facebook recommends awesome brands similar to what you like, or reminds you of something you talked about in private 10 minutes ago with your friends. Other times, you'll get a random ad that makes you say, "why on earth am I getting ads to buy bulk quantities of super glue?"

How to Make Simple Animations for Social Media

August 18, 2020 / Maddie Wilson  >

Static images and text make up a majority of content on social media sites like Facebook and Instagram. It probably won't come as a surprise to you that moving content will stand out to your audience and get you noticed!

2020's Best Tools For Scheduling Content

July 15, 2020 / Jessica Spork  >

Social media plays an important role in most companies’ marketing strategy and if you know a little bit about it, you will know that the frequency and timing of posts is important. However, getting posts out at the right time (or even at all) can be tricky when managing a business and often social media take the backseat. This is where scheduling tools come in.

2020 Social Media Image Size Cheat Sheet

May 20, 2020 / Maddie Wilson  >

This article reveals ALL our sizing secrets, giving you the inside scoop on what we personally use as best practice when making posts for Facebook and Instagram. Includes a free downloadable all-in-one guide, so you can refer back to it quickly while designing!