A brand's style guide is just as important as a recipe for an exquisite dish. Put simply, you cannot have one without the other. Here's a look into the anatomy of a style guide and why it's necessary for a successful brand identity.
A brand's style guide is just as important as a recipe for an exquisite dish. Put simply, you cannot have one without the other. Here's a look into the anatomy of a style guide and why it's necessary for a successful brand identity.
Think QR codes are dead? Think again. The 'quick response' code has well and truly resurrected. Here's a look into how the QR code is being used in the world of hospitality & social media.
Static images and text make up a majority of content on social media sites like Facebook and Instagram. It probably won't come as a surprise to you that moving content will stand out to your audience and get you noticed!
You know that box that appears on the right side when you Google search a business? That's a Google My Business listing - a customisable display of business information that makes it easier for your customers to find out about you.
Using Instagram stories to communicate to your audience is an incredibly useful marketing tool. Go one step further and save them to your 'story highlights', so you don't see all your hard work disappear after 24 hours.
Social media plays an important role in most companies’ marketing strategy and if you know a little bit about it, you will know that the frequency and timing of posts is important. However, getting posts out at the right time (or even at all) can be tricky when managing a business and often social media take the backseat. This is where scheduling tools come in.
Ever wonder why your inbox is always full of promo emails? That's because email newsletter is one of the most powerful tools for communication. If you are looking to grow your email list but unsure where to start, the first and best place to look at this is your newsletter sign-up form.
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