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Hospitality Marketing Blog

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Is Facebook Still Relevant In 2021?

June 16, 2021 / Jessica Spork  >

Some people may say that Facebook’s heyday is over and look, we’re not going to beat around the bush. Facebook isn't as hyped as it was when it first launched but it’s certainly not dead. In fact, in the last year the platform has shown great relevancy for marketers and we’ve listed 5 reasons why businesses should still use Facebook.

Will Apple's New iOS 14.5 Affect Your Hospitality Business?

May 7, 2021 / Hollie Wornes  >

Over the past week, you may have been asked by your Apple device to update to the latest version of iOS 14.5. For social media giants like Facebook and Instagram as well as the majority of business owners, this particular update has been something they’ve feared for months – if not years.

5 Reasons to Use Facebook Custom Audiences

October 29, 2020 / Jessica Spork  >

Facebook advertising can get you incredible results if done correctly and your targeting is what will decide if you're successful or not. To avoid wasting both time and money, you want to ensure that you’re targeting people that are interested in your offering and likely to bring you business. 

How to Make Simple Animations for Social Media

August 18, 2020 / Maddie Wilson  >

Static images and text make up a majority of content on social media sites like Facebook and Instagram. It probably won't come as a surprise to you that moving content will stand out to your audience and get you noticed!

Social Media Advertising Beyond Facebook

June 14, 2020 / Jessica Spork  >

As of January 2020, more than half of the world’s population use the internet and 3.8 billion people use social media. You don’t really need to know much about marketing to understand that digital marketing, especially social media, is where it’s at.

Refining Your Social Media Video Advertising

February 26, 2020 / Tom McParlane  >

If you search for social media trends for 2020, the one that stands out across all articles is the popularity of video content. Video has been found to be more engaging than static images on Facebook and Instagram, with both platforms gearing their layout and features towards stories and easily accessible slip-stream video.

Facebook Ads: Types of Paid Facebook Advertising & How to Use Them

March 6, 2019 / Sydney Design Social  >

You’ve opened up Facebook Ads Manager… Now what? How can you turn a social media advertisement into a business revenue generator?