In this podcast, Brooke Burns of The PR Pod and Naomi Ross from Sydney Design Social discuss how to successfully manage social media accounts & community engagement, as well as some essential tips for every social media manager.
While this episode is targeted to PR professionals who have also been tasked with social media responsibilities, it's a great reminder for every social media manager on knowledge that should be at the forefront of their minds. So whether you're seasoned, or just starting out and in need of guidance, listen on!
What's discussed in this episode?
Juggling Social Media Management and Community Management
These two responsibilities are often linked, and managed by one person for a specific account. Naomi and Brooke go through the difference between the two, why they're equally important and how often you should be actioning tasks.
Why You Need A Content Calendar
A content calendar is key in being prepared and effective in communicating your messages to your audience. Don't be blindsided by forgetting an event and making a last minute post, get planning with our 2021 Marketing Calendar. This free downloadable calendar can be merged with your iCalendar or Outlook Calendar and a reminder is set to pop up 120 days before major events like Christmas and New Year's Eve.
Responding to Negative Reviews
Sooner or later, a negative review or comment will roll in - it's the nature of social media. Whether it's a subjective opinion, or a serious accusation, find out what steps you should take to de-escalate the situation and resolve the issue as soon as possible. Read more on How to Deal with Negative Reviews.
Tips for Every Social Media Manager
Naomi reveals the essential skills for every social media manager. Listen on to find out what attributes you should be paying attention to!
Make sure you check out our previous podcast with The PR Pod: Instagram vs Facebook.
Click below to subscribe to our blog for social media, digital marketing & graphic design resources!
