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Hospitality Marketing Blog

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Intro to Instagram Reels

August 25, 2020 / Jessica Spork  >

A few weeks ago, Instagram rolled out its latest feature - Instagram Reels. They are a way to create short-form video content very similar to TikTok videos. It comes as no surprise that Instagram is trying to mimic TikTok as the app has surged in popularity over the last year (it had the most downloads for any app ever in a quarter in Q1 this year), likely impacting peoples’ behaviour on Instagram.

How to Make Simple Animations for Social Media

August 18, 2020 / Maddie Wilson  >

Static images and text make up a majority of content on social media sites like Facebook and Instagram. It probably won't come as a surprise to you that moving content will stand out to your audience and get you noticed!

COVID Safe Check-in Apps

August 12, 2020 / Jessica Spork  >

As part of the NSW Government’s COVID-19 Safety plan, mandatory to all hospitality businesses, venues must record contact details of everyone entering the venue.

10 Best Type Foundries of 2020

August 4, 2020 / Maddie Wilson  >

Sick of every font in the Univers? We've compiled a list of 10 of the best type foundries that will bring even more creativity to your work. Prepare for your eyes to be pleased.

Why You Should Be Using Google My Business

July 27, 2020 / Tom McParlane  >

You know that box that appears on the right side when you Google search a business? That's a Google My Business listing - a customisable display of business information that makes it easier for your customers to find out about you.

Creative Instagram Highlight Cover Ideas (+ FREE download)

July 22, 2020 / Maddie Wilson  >

Using Instagram stories to communicate to your audience is an incredibly useful marketing tool. Go one step further and save them to your 'story highlights', so you don't see all your hard work disappear after 24 hours. 

2020's Best Tools For Scheduling Content

July 15, 2020 / Jessica Spork  >

Social media plays an important role in most companies’ marketing strategy and if you know a little bit about it, you will know that the frequency and timing of posts is important. However, getting posts out at the right time (or even at all) can be tricky when managing a business and often social media take the backseat. This is where scheduling tools come in.