<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=2238724&amp;fmt=gif">

Hospitality Marketing Blog

Subscribe to our blog

Tom McParlane

Tom McParlane

Recent Posts

How To Improve Your Facebook Ads Through Better Targeting

October 6, 2020 / Tom McParlane  >

You've probably experienced some form of Facebook Advertising, either at it's best or worst. Sometimes, Facebook recommends awesome brands similar to what you like, or reminds you of something you talked about in private 10 minutes ago with your friends. Other times, you'll get a random ad that makes you say, "why on earth am I getting ads to buy bulk quantities of super glue?"

SEO For Beginners: A Simple Guide

September 24, 2020 / Tom McParlane  >

Congratulations, this is the first step of many in becoming a master at Search Engine Optimisation (SEO). This beginner's guide to SEO will give you a better understanding of what SEO is, why it's useful to your business, and how you can start improving your SEO with some simple steps.

Why You Should Be Using Google My Business

July 27, 2020 / Tom McParlane  >

You know that box that appears on the right side when you Google search a business? That's a Google My Business listing - a customisable display of business information that makes it easier for your customers to find out about you.

6 Useful Hacks to Make Your Instagram Story Stand Out

May 27, 2020 / Tom McParlane  >

Think outside the box and make your stories unique with these 6 useful hacks to take your Instagram stories to the next level.

Using Tech to Save Hospitality

March 31, 2020 / Tom McParlane  >

With hospitality venues and restaurants finding alternate ways to conduct business during the Coronavirus pandemic, it's more important than ever to have an online presence and use the Internet to our advantage.

How Venues Can Adapt to Turbulence

March 25, 2020 / Tom McParlane  >

The Australian hospitality industry has been shook by the recent temporary closures of all venues across the country as of 23rd March, 2020.

Refining Your Social Media Video Advertising

February 26, 2020 / Tom McParlane  >

If you search for social media trends for 2020, the one that stands out across all articles is the popularity of video content. Video has been found to be more engaging than static images on Facebook and Instagram, with both platforms gearing their layout and features towards stories and easily accessible slip-stream video.