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Hospitality Marketing Blog

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Tom McParlane

Tom McParlane

Recent Posts

User Generated Content: What Is it and How to Use It

February 8, 2021 / Tom McParlane  >

User Generate Content (UGC) refers to a collection of content created online that relates directly to your business, generated by a user or third party other than yourself. There are many benefits of using UGC as part of your digital marketing strategy and many ways to encourage people to generate content for you.

Sydney's Best Venues to Celebrate Xmas in 2020

December 9, 2020 / Tom McParlane  >

With the year we've had in 2020, we deserve a little celebration. That's why I've compiled a list of wholesome venues around Sydney that are getting into the Christmas spirit this December to bring some cheer to you good folk at home.

Instagram Trends for 2021

November 9, 2020 / Tom McParlane  >

While a New Year won't solve a pandemic, it should be a time to reflect on how as a society we've adapted to a new way of life.

How To Improve Your Facebook Ads Through Better Targeting

October 6, 2020 / Tom McParlane  >

You've probably experienced some form of Facebook Advertising, either at it's best or worst. Sometimes, Facebook recommends awesome brands similar to what you like, or reminds you of something you talked about in private 10 minutes ago with your friends. Other times, you'll get a random ad that makes you say, "why on earth am I getting ads to buy bulk quantities of super glue?"

SEO For Beginners: A Simple Guide

September 24, 2020 / Tom McParlane  >

Congratulations, this is the first step of many in becoming a master at Search Engine Optimisation (SEO). This beginner's guide to SEO will give you a better understanding of what SEO is, why it's useful to your business, and how you can start improving your SEO with some simple steps.

Why You Should Be Using Google My Business

July 27, 2020 / Tom McParlane  >

You know that box that appears on the right side when you Google search a business? That's a Google My Business listing - a customisable display of business information that makes it easier for your customers to find out about you.

6 Useful Hacks to Make Your Instagram Story Stand Out

May 27, 2020 / Tom McParlane  >

Think outside the box and make your stories unique with these 6 useful hacks to take your Instagram stories to the next level.