Hospitality Marketing Blog

A few weeks ago, Instagram rolled out its latest feature - Instagram Reels. They are a way to create short-form video content very similar to TikTok videos. It comes as no surprise that Instagram is trying to mimic TikTok as the app has surged in popularity over the last year (it had the most downloads for any app ever in a quarter in Q1 this year), likely impacting peoples’ behaviour on Instagram.

As part of the NSW Government’s COVID-19 Safety plan, mandatory to all hospitality businesses, venues must record contact details of everyone entering the venue.

Social media plays an important role in most companies’ marketing strategy and if you know a little bit about it, you will know that the frequency and timing of posts is important. However, getting posts out at the right time (or even at all) can be tricky when managing a business and often social media take the backseat. This is where scheduling tools come in.

As of January 2020, more than half of the world’s population use the internet and 3.8 billion people use social media. You don’t really need to know much about marketing to understand that digital marketing, especially social media, is where it’s at.

We might be stuck on Zoom for a while so next time you're on a work meeting or family catch-up, add a background to make it a bit more exciting! Plus, it's great for when you can't be bothered to tidy up behind you..

It's uncertain how long hospitality venues will  be closed for and it can be difficult to stay engaged and connected with the industry, especially if you’re relatively new in hospo. Fortunately, the magic world of internet has an abundance of resources available and this time in isolation can be an opportunity to learn more about the industry and bartending.

As COVID-19 has put the world on hold, the new normal is primarily over video. Whether it’s for work or for catching up with friends, we have collectively spent more time on video calls than ever before.