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Hospitality Marketing Blog

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Jessica Spork

Jessica Spork

Recent Posts

5 Essential Things to Consider for Your Website

January 19, 2021 / Jessica Spork  >

Your website is often one of the first points of contact with your current and potential customers, and depending on your business it can also be your most important channel.

5 Pro Tips to Run a Social Media Competition

November 24, 2020 / Jessica Spork  >

Social media competitions are a great way to build follower count, increase organic reach and brand visibility and something all brands should consider incorporating in their social media strategy.

5 Reasons to Use Facebook Custom Audiences

October 29, 2020 / Jessica Spork  >

Facebook advertising can get you incredible results if done correctly and your targeting is what will decide if you're successful or not. To avoid wasting both time and money, you want to ensure that you’re targeting people that are interested in your offering and likely to bring you business. 

Intro to Instagram Reels

August 25, 2020 / Jessica Spork  >

A few weeks ago, Instagram rolled out its latest feature - Instagram Reels. They are a way to create short-form video content very similar to TikTok videos. It comes as no surprise that Instagram is trying to mimic TikTok as the app has surged in popularity over the last year (it had the most downloads for any app ever in a quarter in Q1 this year), likely impacting peoples’ behaviour on Instagram.

COVID Safe Check-in Apps

August 12, 2020 / Jessica Spork  >

As part of the NSW Government’s COVID-19 Safety plan, mandatory to all hospitality businesses, venues must record contact details of everyone entering the venue.

2020's Best Tools For Scheduling Content

July 15, 2020 / Jessica Spork  >

Social media plays an important role in most companies’ marketing strategy and if you know a little bit about it, you will know that the frequency and timing of posts is important. However, getting posts out at the right time (or even at all) can be tricky when managing a business and often social media take the backseat. This is where scheduling tools come in.

Social Media Advertising Beyond Facebook

June 14, 2020 / Jessica Spork  >

As of January 2020, more than half of the world’s population use the internet and 3.8 billion people use social media. You don’t really need to know much about marketing to understand that digital marketing, especially social media, is where it’s at.