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Hospitality Marketing Blog

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5 Reasons to Use Facebook Custom Audiences

October 29, 2020 / Jessica Spork  >

Facebook advertising can get you incredible results if done correctly and your targeting is what will decide if you're successful or not. To avoid wasting both time and money, you want to ensure that you’re targeting people that are interested in your offering and likely to bring you business. 

How to Create an Effective Mood Board

October 19, 2020 / Maddie Wilson  >

A mood board is a necessity for the beginning of every branding project. Enjoy our best tips for creating one!

Instagram Alt Text for SEO

October 13, 2020 / Judy Seto  >

Want to reach a wider audience on Instagram? Delve into Instagram's alt text feature and how it can increase your content's discoverability and accessibility. 

How To Improve Your Facebook Ads Through Better Targeting

October 6, 2020 / Tom McParlane  >

You've probably experienced some form of Facebook Advertising, either at it's best or worst. Sometimes, Facebook recommends awesome brands similar to what you like, or reminds you of something you talked about in private 10 minutes ago with your friends. Other times, you'll get a random ad that makes you say, "why on earth am I getting ads to buy bulk quantities of super glue?"

5 Essential Logo Design Tips

September 30, 2020 / Maddie Wilson  >

Streamline your design process and ensure your logo meets industry standards! Here are 5 essential tips when designing a logo. *Spoiler alert* - it's about much more than 'jUsT dEsiGniNg a LoGo'!

SEO For Beginners: A Simple Guide

September 24, 2020 / Tom McParlane  >

Congratulations, this is the first step of many in becoming a master at Search Engine Optimisation (SEO). This beginner's guide to SEO will give you a better understanding of what SEO is, why it's useful to your business, and how you can start improving your SEO with some simple steps.

Why Brand Style Guides Matter

September 14, 2020 / Shauna Carey  >

A brand's style guide is just as important as a recipe for an exquisite dish. Put simply, you cannot have one without the other. Here's a look into the anatomy of a style guide and why it's necessary for a successful brand identity.