Hospitality Marketing Blog

Subscribe to our blog

Tom McParlane

Tom McParlane

Recent Posts

6 Useful Hacks to Make Your Instagram Story Stand Out

May 27, 2020 / Tom McParlane  >

Think outside the box and make your stories unique with these 6 useful hacks to take your Instagram stories to the next level.

Using Tech to Save Hospitality

March 31, 2020 / Tom McParlane  >

With hospitality venues and restaurants finding alternate ways to conduct business during the Coronavirus pandemic, it's more important than ever to have an online presence and use the Internet to our advantage.

How Venues Can Adapt to Turbulence

March 25, 2020 / Tom McParlane  >

The Australian hospitality industry has been shook by the recent temporary closures of all venues across the country as of 23rd March, 2020.

Refining Your Social Media Video Advertising

February 26, 2020 / Tom McParlane  >

If you search for social media trends for 2020, the one that stands out across all articles is the popularity of video content. Video has been found to be more engaging than static images on Facebook and Instagram, with both platforms gearing their layout and features towards stories and easily accessible slip-stream video.

How-To: Facebook Donations

February 2, 2020 / Tom McParlane  >

$51.2 million in donations in 13 days. Celeste Barber might already be in the running for Australian of the Year 2020 thanks to her Australian bushfire appeal on Facebook this January.

Using Canva like a (semi) Pro

December 9, 2019 / Tom McParlane  >

Canva is like the iMovie of the graphic design world - it's super accessible, easy to use and you can create some simple content without having much design experience.

Instagram Trends for 2020

November 19, 2019 / Tom McParlane  >

New Year's resolutions don't always have to be personal - it can be the perfect opportunity for you to refocus key social media messages for your business and find new, innovative ways to reach your audience.